May 4 2023

Introducing Smell-O-Vision!

39 min 14 movies discussed
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Smell-O-Vision was a post-war movie theater gimmick that delivered well-timed scents to the noses of audiences to align with the movie. Did it work? Sort of. Did it ultimately fail? Yes. Does that mean it has gone away forever? No.

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# Stuff You Should Know: Smell-O-Vision

Josh and Chuck dive into the fascinating and ultimately doomed history of Smell-O-Vision, the mid-century technology that attempted to add scents to movie theaters in sync with what was happening on screen. From a Swiss inventor's ambitious debut at the 1939 World's Fair to the infamous 1960 premiere of "Scent of Mystery" featuring the mechanical "smell brain," this episode traces how the entertainment industry's most aromatic gamble became one of Time magazine's worst inventions—though not before creating some genuinely clever murder mystery plot points tied to specific smells. Along the way, they explore how this bizarre concept paved the way for modern 4D movie experiences that still divide audiences today.


Movies Discussed

Around the World in 80 Days
Around the World in 80 Days
1956 3h 2m
★ 6.6
"They had a very, very big hit with a movie called Around the World in 80 Days. — Michael Todd Sr. and Jr.'s first film production that won Best Picture Oscar in 1957, beating out Giant and The Ten Commandments." — Chuck
Batman v Superman: Dawn of Justice
Batman v Superman: Dawn of Justice
2016 2h 32m
★ 6.0
"I Watch Batman vs. Superman at a 40 theater, so you don't have to — Adam Epstein reviewed watching Batman v Superman in 4DX format and found it distracting rather than immersive."
Behind the Great Wall
Behind the Great Wall
1958 2h 0m
★ 7.0
"He bought the rights to a documentary called Behind the Great Wall. It was sort of a travel documentary about China. — Walter Reader Jr. used this travel documentary with his Aroma-Rama process instead of creating a new film." — Chuck
Black Narcissus
Black Narcissus
1947 NR 1h 40m
★ 7.5
"He was a cinematographer for Black Narcissists, if I'm not mistaken, and won an Oscar for it. — Jack Cardiff was the cinematographer for Black Narcissus and won an Oscar for his cinematography work." — Josh
Britney Spears: Oops!... I Did It Again Tour 2000
Britney Spears: Oops!... I Did It Again Tour 2000
2000
★ 9.3
"It beat out Giant with Rock Hudson, James Dean, and Liz Taylor. — Giant was nominated for Best Picture in 1957 but lost to Around the World in 80 Days." — Josh
Friday the 13th
Friday the 13th
1980 1h 35m
★ 6.4
"He was in the third one. He's the guy who does the, I think he's the guy doing the handstand who gets like cut in half from the bottom up by Jason with the machete. — Discussion of Kevin Bacon's possible appearance in Friday the 13th films, specifically as 'handstand guy' in part three." — Josh
Friday the 13th Part III
Friday the 13th Part III
1982 1h 35m
★ 5.9
"Like Friday the 13th, part three, did that a lot? — Josh references Friday the 13th Part III as an example of a 3D movie that used gratuitous 3D gimmicks." — Josh
Polyester
Polyester
1981 R 1h 26m
★ 7.0
"John Waters was very famous for his 1981 film Polyester in theaters coming with a little scratch and snip card that you would use. — John Waters' Polyester featured a scratch-and-sniff card for audiences, referencing the smell-o-vision concept." — Josh
Raiders of the Lost Ark
Raiders of the Lost Ark
1981 1h 55m
★ 7.9
"Daniel Melliot, beloved actor who was Indiana Jones' mentor in the first couple, I believe. — Josh mentions that Daniel Meliot played Indiana Jones' mentor in the early Indiana Jones films." — Josh
Rugrats Go Wild
Rugrats Go Wild
2003 PG 1h 21m
★ 6.3
"And then the Rugrats go wild movie as an homage is what they call that did the same thing in 2003 with their film. — The Rugrats Go Wild used scratch-and-sniff technology as a homage to Polyester and smell-o-vision." — Josh
Scent of Mystery
Scent of Mystery
1960 2h 5m
★ 6.0
"The first movie that they used it on, that we'll touch on later, was called Scent of Mystery. — This was the first feature film to use smell-o-vision, featuring Daniel Meliot as the lead actor." — Josh
The Artist
The Artist
2011 PG-13 1h 40m
★ 7.4
"Even if you've seen the artist, it's still tough to imagine, right? — Josh references the silent film 'The Artist' as an example of how difficult it is to imagine movies without sound, even after seeing one." — Josh
The Ten Commandments
The Ten Commandments
1956 G 3h 40m
★ 7.8
"They also beat 10 Commandments. — The Ten Commandments was another major film that lost Best Picture to Around the World in 80 Days." — Josh
Top Gun
Top Gun
1986 1h 50m
★ 7.1
"She went to 4DX for the Top Gun movie. — Sammy Smart from Too Scary Didn't Watch watched Top Gun in 4DX format and had a positive experience." — Chuck

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